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The Female Perspective: The Word of the Superbowl = Inclusivity

Welcome! This is a mostly weekly blog* by Author J.L. Metcalf where I discuss anything and everything that strikes my fancy. If you have ideas on what you think I should write about, please send me an email via my website! Or find me on Facebook at @JLMetcalfAuthorArtisan!

For now, sit back, relax and enjoy the blog!

*All views expressed in “The Female Perspective” are those of J.L. Metcalf, not Great Stories, Inc


I’ll be honest, I haven’t watched the Superbowl in years. I went through a brief phase of loving football and I still like it, but I don’t sit down and watch a game anymore, too many blogs to write, cats to brush and chocolate to eat. This year though, I ended up watching it and while I didn’t care about the outcome one bit (I rooted for the Falcons, not ashamed. I love an underdog) I was surprised at the tenor of the commercials. Pleasantly surprised.

This is not a political blog in any way and I apologize if it sounds like it is kind of right now, you come here for entertainment and gosh dang it, I try to give you what you want, but I simply couldn’t walk by this one. What I noticed was that there were quite a few commercials that stressed inclusivity this year. And I loved it.

A couple of my faves were the Audi spot that stressed equal pay for women and just basically that women are awesome. How can I not love that? It was surprising and really well done. From the perspective of a father wondering what he should tell his daughter about who she should aspire to be. And the answer to that? Anything she dang well wants to be.

Check it out here: Audi Commercial – Superbowl 2017

Then there was this great one by Kia with the always wonderful Melissa McCarthy. It’s n to easy being a hero, but if anyone can do it with grace, er, well a smile on her face anyway, it’s McCarthy. Can this woman possibly do wrong? I think not!

Check it out here: Kia Commercial – Superbowl 2017

Finally, I list my two favorites of the night. They stressed inclusivity, they stressed that we are all from somewhere else and we deserve our chance to live our dreams. They said a giant, collective, F-You to anyone who thinks that America shouldn’t be the land of opportunity for everyone.

Budweiser Superbowl 2017

Lumber 84 Superbowl 2017

There are plenty of people out there that say both these spots are “liberal propaganda” and that is totally their right to believe so. I (a crazy progressive liberal) believe that both of these spots demonstrate that, once again, America should be for all people. And yes, that means I believe we deserve to be safe, but you know what? There are ways to do it that don’t shut out genuine, hardworking people that just want a chance. Let’s all practice inclusivity in our lives. Let’s all accept each other. Let’s all find peace.

Peace, love, acceptance.
Peace, love, acceptance.

Thanks for reading.

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